I was brought on to help Jing Ying Cantonese Opera Institute draw in a new customer base–Westerners! This institute based in San Francisco…
Posed some challenges with branding:
- people sometimes had a negative association with chinese opera, mistaking it for shen yun
- people basically have no idea what chinese opera even is
- other branding problems, trying to align it as a high class cultural event
What I did
- marketing strategy
- video, photo, blog promotion
- promotion on instagram
- partiful event for me being guide to chinese opera
- landing page
- promotional materials like business cards [images]
- worked with local organizations and leveraged chinatown and chinese business contacts